Service 01 · Technology
Technical Marketing & MarTech
The technology behind great marketing matters. We build and maintain the technical foundations that allow businesses to track activity accurately, connect their platforms and make better decisions.
Overview
Accurate marketing starts with accurate data.
Every campaign, report and optimisation decision depends on the data underneath it. If tags fire twice, conversions go missing or consent isn't handled correctly, the numbers you rely on stop telling the truth, and ad platforms optimise towards the wrong outcomes.
We build and maintain the technical layer of your marketing: the tags, tracking, integrations and consent setup that connect your website to your analytics and advertising platforms. Everything is tested, documented and built so your team can understand it.
What's included
Our technical marketing services
Google Tag Manager
Clean, documented GTM containers with clear naming, versioning and a structure your team can maintain.
GA4 implementation
Property setup, data streams, key events and configuration matched to how your business actually makes money.
Google Ads conversion tracking
Accurate conversion actions, values and settings so Smart Bidding learns from the right signals.
Enhanced conversions
First-party data, hashed and sent securely, to recover conversions lost to cookie restrictions and cross-device journeys.
Server-side tagging
Moving tags to a server container to improve data quality, page speed and control over what is shared with third parties.
Consent management
Consent banners and Google Consent Mode set up so tracking respects each visitor's choices.
Marketing pixels
Meta, LinkedIn, Microsoft Ads, TikTok and other platform pixels implemented and deduplicated correctly.
APIs & integrations
Connecting CRMs, ecommerce platforms and ad accounts so backend and offline conversions flow back into your marketing data.
Is it right for you?
When to bring us in
Some of the most common reasons businesses ask for help with technical marketing.
- Your GA4 numbers don't match your sales or CRM data.
- Conversions in Google Ads or Meta look too high, too low or duplicated.
- You're not sure whether your consent banner actually controls your tags.
- Your Google Tag Manager container has grown messy and nobody wants to touch it.
- You're launching a new website or platform and want tracking right from day one.
How we work
How we approach technical marketing
- 01
Understand
Audit your current tags, tracking and data flows, and map them against your business goals.
- 02
Build
Design a measurement plan and implement a clean, documented tracking setup.
- 03
Execute
Test every tag, event and conversion across devices and consent states before going live.
- 04
Optimise
Monitor data quality, keep up with platform changes and extend tracking as your marketing grows.
FAQs
Technical Marketing & MarTech FAQs
Can't see your question? Email hello@
What is technical marketing?
Technical marketing is the behind-the-scenes work that makes digital marketing measurable: tag management, analytics configuration, conversion tracking, consent handling and platform integrations. It makes sure the data your campaigns and reports rely on is accurate.
Can you fix tracking that's already set up but not working properly?
Yes. Many projects start with an audit of an existing Google Tag Manager and GA4 setup. We find what's broken, duplicated or missing, fix it and document the result.
Do I need server-side tagging?
Not always. Server-side tagging is most useful when data accuracy, page speed or control over third-party data sharing is a priority, or when ad spend is large enough that recovering lost conversions matters. We only recommend it where it adds value.
Will my tracking follow cookie consent choices?
Yes. We implement consent management and Google Consent Mode so tags respond to each visitor's choices, configured to the consent policy your business has chosen. The policy itself should be signed off by your own legal adviser.
Let's Talk Growth
Let's talk about your technical marketing.
Tell us where things stand today and what you want to achieve. We'll help you work out the right next step, whether that's a one-off project, ongoing support or a quick review.
Email us
hello@A few lines about your business, your goals and which services you're interested in is all we need to get started.
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