Service 02 · Measurement
Analytics, Attribution & Reporting
Data is only useful when you can trust it and understand what it is telling you. We turn marketing data into meaningful insights that show what works, what needs attention and where opportunities exist.
Overview
Data you can trust. Insight you can act on.
Most businesses aren't short of data. They're short of data they can trust and act on. Reports pull from different sources, metrics mean different things to different teams, and it's hard to tell which channels are really driving results.
We configure your analytics properly, agree the KPIs that matter, and build reporting that shows what's working, what needs attention and where the opportunities are.
What's included
Our analytics and reporting services
GA4 configuration
Events, key events, custom dimensions, audiences and data retention configured around your goals rather than defaults.
Event tracking
Tracking the interactions that matter: form submissions, sign-ups, purchases, downloads and key engagement.
Conversion funnels
Funnel reports that show where people drop off between first visit and conversion.
Attribution analysis
Understanding how channels work together across the customer journey, beyond last click.
Looker Studio dashboards
Clear, shareable dashboards that bring GA4, ad platforms and other sources into one view.
KPI frameworks
Agreeing the metrics that reflect commercial performance, with consistent definitions across the business.
Data quality audits
Checking for gaps, duplication, spam and misconfiguration that quietly distort reporting.
Reporting
Regular reporting with commentary and recommendations, not just numbers.
Is it right for you?
When to bring us in
Some of the most common reasons businesses ask for help with analytics and reporting.
- You have GA4 but don't trust or use what it tells you.
- Different reports give different answers to the same question.
- You can't tell which channels are really driving sales or leads.
- Leadership wants one clear view of marketing performance.
- You spend hours each month building reports by hand.
How we work
How we approach analytics and reporting
- 01
Understand
Review your current analytics, reports and the decisions they need to support.
- 02
Build
Configure GA4 and supporting tools, define KPIs and design dashboards around them.
- 03
Execute
Roll out reporting, validate the data and walk your team through how to use it.
- 04
Optimise
Refine metrics and dashboards as your questions change, and turn insight into recommendations.
FAQs
Analytics, Attribution & Reporting FAQs
Can't see your question? Email hello@
What's the difference between analytics and attribution?
Analytics measures what happens on your website and in your campaigns. Attribution looks at how credit for a conversion should be shared across the touchpoints that led to it, which helps you judge the real contribution of each channel.
Can you build dashboards in Looker Studio?
Yes. We build Looker Studio dashboards that combine GA4, Google Ads, Meta and other sources, designed around the KPIs your team actually uses.
Why don't my GA4 numbers match my ad platforms or CRM?
Each platform counts differently: attribution models, time zones, consent choices and tracking gaps all play a part. We work out which differences are expected and which point to tracking problems, then fix the problems.
Do you provide ongoing reporting?
Yes. As well as one-off setup and audits, we can provide regular reporting with commentary and recommended next steps.
Let's Talk Growth
Let's talk about your analytics and reporting.
Tell us where things stand today and what you want to achieve. We'll help you work out the right next step, whether that's a one-off project, ongoing support or a quick review.
Email us
hello@A few lines about your business, your goals and which services you're interested in is all we need to get started.
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